Webinars are often the unsung heroes of a brand’s content strategy. Hours of planning, expert knowledge, and careful execution go into them, yet too many companies stop at the live event. The result? A webinar watched by 50 or 100 attendees when it could have touched thousands across multiple channels. What if instead of measuring success by signups, you thought of your webinar as raw material for 50 different pieces of content? That shift alone could transform your marketing reach.
Why Your Webinar Shouldn’t Collect Dust
A webinar is already a structured narrative packed with insights, conversations, and demonstrations. Yet, many marketing heads admit that the recording sits idle on their drives. According to ON24’s 2023 Webinar Benchmark Report, 57% of marketers repurpose webinars only once after the event. Repurposing solves this by amplifying reach and breathing new life into the effort you’ve already made.
A funnel diagram showing one webinar splitting into reels, blogs, podcasts, case studies, etc.
From Webinar to Reels: Bite-Sized Impact
Audiences today have short attention spans. A 2-minute clip of a CEO’s key insight may perform better than the full webinar. Reels and shorts are not just for consumer brands – B2B companies also see traction in this format. Turning highlights into 15–30 second reels hooks audiences across Instagram, LinkedIn, and YouTube Shorts.
Extend Conversations Beyond the Webinar Room
Your webinar transcript can be edited into blogs, newsletters, and LinkedIn articles. Example: A healthcare startup’s AI in Diagnostics webinar becomes a blog, a newsletter with 5 takeaways, and a podcast episode. This content layering ensures engagement long after the event.
Repurposing is Not Just About Tools
AI tools can slice content, but often produce generic results. Agencies bring narrative framing, editing polish, and alignment with sales funnels.
Comparison chart: 'AI Tool Output' vs. 'Agency-Crafted Content.'
Building a 50-Piece Content Engine
How one webinar becomes a content powerhouse: 10 reels, 5 LinkedIn posts, 3 blogs, 1 podcast, 5 email snippets, case study videos, carousels, infographics, and BTS reels.
How You Can Amplify Webinar Repurposing
Repurposing is about strategy, creativity, and distribution. Agencies like 24Werks deliver tailored, high-quality assets that turn webinars into long-term growth engines.
Conclusion
Your webinar deserves more than 50 or 100 attendees. It should fuel your marketing funnel for months. The question is: Will you let it gather dust, or turn it into a growth engine?