Marketing today doesn’t run on quarterly calendars anymore; it runs on the clock of consumer attention. A meme trends on Monday, fades by Wednesday, and by Friday, brands are already on to the next campaign. In such a dynamic environment, every delay in creating marketing content costs not just time, but opportunities. Traditionally, video has been the gold standard for engagement. But ask any marketing head or CMO, and they’ll tell you the same story: video production is often too slow, too expensive, and too complex to keep pace with campaign needs. This is why AI-generated video is being hailed as a game-changer. It doesn’t just create videos faster; it changes how teams think about campaigns, enabling speed, scale, and experimentation like never before.
When Campaign Delays Cost More Than Budgets
A retail brand in Delhi planning a Diwali flash sale needs 10 promotional videos in multiple languages within a week. Traditional production takes 3–4 weeks, missing the festival’s excitement window. A 2024 Adobe India survey revealed that 62% of Indian marketers struggle with video turnaround times. Globally, speed is now a survival skill.
How AI Video Creation Accelerates Campaigns
AI video creation removes bottlenecks: text-to-video in minutes, multilingual localization, and rapid A/B testing. Example: A D2C skincare brand tests multiple AI-generated ad creatives on Instagram Reels within a single campaign cycle.
Side-by-side comparison: 'Traditional Video Timeline (3–4 weeks)' vs. 'AI Video Timeline (2–3 days)'.
The Global Momentum with Local Adoption
AI videos are scaling globally. Fintech firms in Bengaluru use AI onboarding videos; healthcare startups in Hyderabad produce explainer videos in regional languages; Dubai real estate firms create multilingual walk-throughs. Wherever speed matters, AI video is becoming central.
But Here’s the Catch: Tools Alone Are Not Enough
AI-generated visuals often lack nuance, brand alignment, and emotional depth. Agencies bridge this gap with creativity, storytelling, and quality assurance.
A Relatable Scenario: The Marketing Head in a Crunch
Priya, a SaaS marketing head, struggles to create weekly videos with her team. Partnering with an agency, she combines AI’s speed with polished, on-brand storytelling.
24Werks’s Approach: Fast, Smart, and Scalable
24Werks blends AI tools with agency expertise to deliver speed and creativity. Services include AI-generated drafts, professional storytelling, low-cost scalability, and multi-industry expertise.
Infographic: 'AI + Agency = Speed + Creativity + Quality'.
Making the Most of AI-Generated Videos in Your Strategy
Start with AI videos for social-first campaigns, rely on agencies for polish, and scale video output across regions cost-effectively.
Conclusion
The future of marketing is real-time. AI-generated videos accelerate campaigns, but the winning formula is AI’s speed + human creativity. Brands that partner with agencies will achieve videos that are not only fast but also unforgettable.